AI IS ABOUT PEOPLE

The power of data-based marketing

Business event | Artefact

How to win and exceed client expectations with data-based moments marketing?

While customers’ expectations for value and relevance have changed over the past years, many organizations have failed to change their marketing to meet – let alone exceed – those expectations. By using data-based moments marketing you target your customers at exactly the right moment: when they want and need it. However, from a technology perspective, data-based moments marketing requires martech investments that connect customer understanding with seamless experiences. 

During the Artefact Business Event we will provide you with unique insights that will contribute to a competitive advantage for your business. Become inspired by data and digital marketing keynote speakers from Google and Meta, and gain knowledge at the breakout sessions led by our own Artefact specialists.

Speakers

Mike Bettan
Marketing Science
Agency Partner

 

Meta

Ana Carreira Vidal
Media Effectiveness Regional Product Lead EMEA

Google

 

Arnold Struik

Managing Partner
Benelux

Artefact

Daniel Ferreira

Manager Digital &
Data consulting

Artefact

 

Frank ten Kate

Managing Consultant

Artefact

Sjoerd Lops

Manager Client Strategy

Artefact

Siddharth Mohan

Manager
Data Science &
Global Lead
for Measurement

Artefact

 

Agenda

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For more information contact us.