AI for Health replay | Bayer × Artefact
How does Bayer make AI actionable for its Marketing and Sales departments?
The health crisis has led to structural changes in the way pharmaceutical companies can interact with Healthcare professionals, and therefore reach their patients : in-person meetings and direct access to health facilities for sales representatives have declined for good.
The relationship between pharmaceutical companies and HCP must be rethinked, digitalised and expanded to new communication channels.
Join us in finding out how BAYER, supported by the data consultancy agency ARTEFACT, has developed data & IA tailor-made solutions for their Marketing and Sales teams to succeed in this industry transformation !
Speakers
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Aude de Grivel Data science applications product owner Bayer Pharmaceuticals |
Florian Thiébaut Partner - Data-Marketing Practice lead Artefact |
- Watch the replay now!