Replay | Treasure Data × Nestlé × Artefact
Nestlé Brazil was facing rapidly changing consumer habits and needed to internalise consumer data management and develop personalised connections with their customers.
Supported by Artefact for vendor selection and deployment, they leveraged this opportunity to drive their digital transformation by implementing an enterprise CDP.
This project enabled better usage of first-party data and data democratisation throughout the company.
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Hear from industry experts (Nestlé, Artefact, Treasure Data) on driving greater customer experiences (CX), while improving your marketing efficiency and deriving better business value.
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Learn how Nestlé, the world’s largest food & beverage company, went about selecting and implementing a CDP solution in only 92 days – requirement, process, metrics, architecture, results, etc.
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See examples of how Nestlé differentiated itself by taking advantage of the customer data and implementing innovative use cases.
Speakers
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Patricia Kristman Head of Data Engineerring Governance & Architecture NESTLE BRAZIL |
Charles Vatin Solutions Engineering Director TREASURE DATA |
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Vinicius Guimarães Senior Data Consultant ARTEFACT BRAZIL |
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